As the music industry is dominated by algorithms and playlist placements, Remi's sound is too weird for mainstream pop radio but too poppy for indie cred. How do you break an artist who doesn't fit neatly into a genre? To solve this problem, we’ve come up with “Big Ideas Stick,” which transforms the chaotic emotions and overwhelming stream of thoughts behind Remi Wolf’s Big Ideas album into a collectible sticker-inspired world. Through patches, visuals, and interactive experiences, the campaign transforms ideas that “stick” in your head… just like Remi’s latest album ⋆˚꩜｡⋆
Out of Home
Billboards bringing to life the elements and style of Big ideas
Big Ideas |
A limited-edition Starface collaboration inspired by the chaotic emotions, weird humor, and collectible sticker energy of Big Ideas. Fans can get the patches through concert pop-ups, the sticker booth, and exclusive merch drops.
AR Filter
A sticker filter that matches users with a random Big Ideas song based on their vibe. Fans can unlock the filter through QR codes at the sticker booth and concert pop-ups.
Experiential
Big Ideas Sticker Booth: A craft pop-up where fans turn intrusive thoughts, inside jokes, and emotional spirals into collectible stickers inspired by Big Ideas. Visitors write thoughts on collaborative walls, print custom stickers, and leave with pieces of the album they can physically keep.